The GBrand USA Journey
In the heart of Michigan, GBrand began its journey from the trunk of a car, a small yet powerful start that would ignite a nationwide revolution in custom sports apparel.
The Humble Beginnings
The founder, Brian Matelic, a sports enthusiast from Sterling Heights, Michigan, had a vision to create custom sportswear that reflected the pride and spirit of athletes. Armed with a laptop and a creative spark, he started making custom shirts for local teams and community groups. His car trunk was both a studio and a symbol of his dedication.


Innovation & Expansion
As demand quickly grew, GBrand USA began to differentiate itself by offering something other brands couldn’t: cutting-edge sublimation, applique, and Direct-to-Film (DTF) printing. This allowed them to create vibrant, durable, and unique designs that teams and athletes loved.
The Spirit Wear Revolution
What truly set GBrand apart was the introduction of Spirit Wear Stores – a game-changing concept. These 24/7 online stores allowed athletes, teams, and fans to design, order, and receive their gear anytime, anywhere.

Today, GBrand stands as a multi-million-dollar brand, proudly headquartered in Sterling Heights, Michigan. Despite its success, it remains community-driven, customer-focused, and dedicated to creating the best custom sportswear in the industry.